About

Based in New York City, we make clothing for individuals who are ahead of the curve, for those who are looking for a sustainable way to dress without compromising on fashion.

Simply, we love hemp because it is a sustainable and responsible fiber. We prefer a plant that saves water instead of polluting it, a plant that preserves nutrients in soil instead of draining it, and a plant that is sourced ethically.

A beau ideal is the perfect type or model; Bo Ideal wants to create the perfect sustainable style.